Marketing is a dynamic and constantly-moving business function where robust leadership skills are essential for those aspiring to reach senior management level.
An MBA (Marketing) specialism will significantly enhance your ability to deliver and develop brand strategy, lead brand communications and identify the research requirements needed to achieve a clear understanding of the market environment.
You are likely to acquire good knowledge of the marketing development process including strategy formulation, consumer insights, creative evaluation, media and production. You will also develop your analytical and communication skills, ensuring you can articulate complex information in meaningful ways to a wide variety of audiences.
The marketing, advertising and public relations sectors demand professionals who demonstrate in-depth knowledge of marketing concepts coupled with the ability to flourish in a wider business context.
Skills are likely to be developed across a broad range of marketing and management subjects, including resourcing and talent management, strategic marketing management, integrated marketing communications and marketing in a global context.
Graduates will be prepared for a diverse and challenging career with global scope, ready to coordinate, execute and measure the effectiveness of compelling marketing activities in support of business objectives including revenue growth, market positioning and customer retention.
Typical modules include:
Management: Principles and Practices
Financial Decision Making
Marketing Principles and Practices
Marketing Strategy and Management
Digital marketing communications
Global marketing management
Management Project (60 credits)
Upon graduation you can expect to be equipped with the critical knowledge and skills required by senior managers, including strategic analysis, problem solving and decision making.
Career opportunites will arise across a broad range of industries. From brand management, customer insight, event organisation and sales promotion to public relations, advertising and media planning. The knowledge of international markets gained from an MBA (Marketing) program will also prepare you for senior management positions within multinational organisations.